A New Horizon for Design
Design×BusinessRedefined.
Design Assembly Expo connects the live fair, editorial programming, buyer services and a year-round digital trade gateway through the value line of Discover, Experience and Trade.
Curated discovery
A considered selection of global design brands, organized through a structured category system.
Scenario-led presence
Products are encountered in context, resonating as lived experience, not mere display.
Qualified conversion
Host-facilitated introductions bridge online engagement with on-site appointments.
What Is DAE
Design Meets Business.
DAE turns a fixed show window into an operating system for trade, content and buyer relationships.DAE is not only a fixed exhibition window. It is a connected system for pre-show demand, immersive presentation, buyer matching, content distribution and post-show reporting.
Leaner ROI
Standardized participation and targeted buyer operations connect investment to real commercial leads.
Year-round
Offline peaks are extended by online showrooms, quarterly events and ongoing buyer communities.
Targeted
A media matrix reaches designers, owners, distributors, overseas buyers and KOLs.
Credible B2B
A broad designer, homeowner and city-channel network builds trust bridges for exhibitors.
Show Presence
A Global Edit of Design, Living, and Technology
The fair is organized around real use cases rather than isolated booth display.Two halls organize commercial presentation and curatorial immersion through clear categories and scenario-led experiences.
Hall-1
Living Design
- Home Appliances
- Furniture & Soft Furnishings
- Whole-Home Customization
- Building Materials
- Consumer Technology
Kitchen & Bath DesignAI & Smart HomeHome DecorOutdoor & Garden
Hall-2
Commercial Design
- Commercial Design
- Industrial Design
- New Materials
- DAST Pop-Up Mall
- Good Design Select
Scenario DisplayInterior Materials & FinishesClassical DesignNew Product Trend
Features
Feature previews turn experience into a homepage signal
Installations, launches, feature zones and VIP social spaces become the concentrated expression of Experience.01
New Product Launches
Annual launches and collaborations become clear content moments.
02Design & Trend Zones
Curated zones around materials, spatial design, smart living and commercial design.
03Cross-Disciplinary Art Installations
Memorable on-site moments designed for dwell time and social circulation.
04Immersive VIP Social Lounge
Hosted networking for buyers, brand leaders and project owners.
Digital Ecosystem
365 Online Trade Gateway
Keep exhibitors searchable, saveable and contactable beyond the show dates.The show turns short-term heat into a searchable, matchable and reportable trade gateway.
Online Brand Showrooms
A 24/7 product library keeps exhibitors visible beyond the show dates.
Precision Buyer Matching
Qualified purchase needs are reviewed and assigned for commercial efficiency.
Business Portfolios
Structured buyer and project-side profiles support targeted outreach.
Content-Driven Promotion
Regular programs keep key trade audiences engaged throughout the year.
Business Matching
Practical Buyer Operations, Built for Trade
Turn attendance into trackable leads through demand capture, appointments and post-show review.Pre-show matching
Capture procurement needs, secure VIP appointments and prioritize qualified buyers.
On-site connection
Private meeting zones, meeting notes and follow-up support improve decision speed.
Post-show continuity
Information collection and data review build structured portfolios for long-term engagement.
DAE Connect
Global expansion needs an independent entry
A dedicated second-level system for brand diagnostics, buyer matching, year-round showrooms and overseas city stations.Like Maison&Objet and MOM, the main fair website and DAE Connect should remain parallel but independent systems, connected through unified navigation.
Export Diagnostic / Brand Profile
Structure category, price band, delivery, cases, certifications and target-market intent.
Precision Buyer Matching
Match overseas buyers, channels, project owners and design firms by category and target market.
365 Digital Trade Gateway
A year-round online showroom for post-event browsing, enquiries, saved lists and return visits.
Overseas City Stations
Extend digital intent into city stations, channel visits and in-person business development.
Exhibition Price
Bringing global design together.
Start with exhibitor enquiries, media partnerships or commercial matching.Where design meets and trade happens.